Innogy was the renewable, network and retail arm of RWE, the German energy company, now E-ON.

Within Innogy was an innovation department that was charged with finding ways of transitioning Innogy from an energy company to a data company. One of their projects was LIVISI, who had a mission to revolutionise the Internet of Things by incentivising brands to connect to it. Their idea was a virtuous cycle that would reward brands each time one of their connected devices was used by other brands.

My team helped Innogy find purpose and an identity for this business and creating a proposition that would work from B2B2C.

One of the key requirements was for the brand to be distinctive, while being able to work harmoniously in a co-branded way.

We created a vibrant connecting device that was as fluid as it was strong.

LIVISI launched a couple of partnerships in the market before Innogy was acquired by E-ON.

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