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Gore-Tex

Refractions

Traditionally, GORE-TEX® fabrics elevated outdoor clothing. With the new INFINIUM™ line, Gore brings its innovations to the urban environment.

Traditionally, GORE-TEX® fabrics elevated outdoor clothing. With the new INFINIUM™ line, Gore brings its innovations to the urban environment.

To bring INFINIUM™ to a hypebeast audience, GORE-TEX®, in collaboration with AKQA, created REFRACTIONS for Milan Design Week, the Fuorisalone.

REFRACTIONS showcases the possibilities when the world's most innovative streetwear brands come together with GORE-TEX® products.

The highly Instagrammable installation introduces influencers, bloggers and fashionistas to exclusive new pieces and prototypes from Junya Watanbe x Comme des Garçons, ACRONYM® and Nike ACG among others.

The concept was made real by friends of AKQA, Pescerosso, and is on at Super Studio, via Tortona 27, Milan, until Sunday April 22.

collaborators

Copywriter
Andre McQueen
Art Director
Eric Sangarne
Lighting Design
Luca Manelli
Set Design
Naïve Agency