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Gore-Tex

Refractions

Traditionally, GORE-TEX® fabrics elevated outdoor clothing. With the new INFINIUM™ line, Gore brings its innovations to the urban environment.

Traditionally, GORE-TEX® fabrics elevated outdoor clothing. With the new INFINIUM™ line, Gore brings its innovations to the urban environment.

To bring INFINIUM™ to a hypebeast audience, GORE-TEX®, in collaboration with AKQA, created REFRACTIONS for Milan Design Week, the Fuorisalone.

REFRACTIONS showcases the possibilities when the world's most innovative streetwear brands come together with GORE-TEX® products.

The highly Instagrammable installation introduces influencers, bloggers and fashionistas to exclusive new pieces and prototypes from Junya Watanbe x Comme des Garçons, ACRONYM® and Nike ACG among others.

The concept was made real by friends of AKQA, Pescerosso, and is on at Super Studio, via Tortona 27, Milan, until Sunday April 22.

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collaborators

Copywriter
Andre McQueen
Art Director
Eric Sangarne
Lighting Design
Luca Manelli
Set Design
Naïve Agency